KPS Global Cold Storage Landing Page
I was responsible for developing the content for the Cold Storage landing page on the company’s website. This page is pivotal in showcasing KPS Global’s expertise in manufacturing insulated panel systems and custom walk-in coolers and freezers for various industries.
Key Contributions:
- Product Differentiation: I detailed the unique features and benefits of KPS Global’s cold storage solutions, such as the use of urethane Cam-Lock panels and Expanded Polystyrene (EPS) Insulated Metal Panels (IMPs). This information helps potential clients understand the advantages of each panel type for their specific applications.
- Application Versatility: The content highlights the adaptability of KPS Global’s products across various sectors, including refrigerated warehouses, food processing facilities, and healthcare environments. This demonstrates the company’s capacity to meet diverse industry needs. KPS Global
- Technical Specifications: I provided detailed information on panel options, including thicknesses ranging from 2” to 10” and spans up to 45 feet, enabling clients to make informed decisions based on their project requirements.
Importance of the Page:
- Lead Generation: By offering comprehensive product information, the page serves as a valuable resource for potential clients, encouraging them to engage with KPS Global for their cold storage needs.
- SEO Optimization: The inclusion of industry-specific terminology and detailed product descriptions enhances the page’s search engine visibility, attracting organic traffic from users seeking cold storage solutions.
- Brand Authority: Presenting in-depth knowledge and technical expertise reinforces KPS Global’s position as a leader in the cold storage industry, building trust with prospective clients.
My work on this landing page has been instrumental in driving customer engagement and supporting KPS Global’s business objectives.This project was completed under the guidance and oversight of Ashleigh Martin and Alexis Dawson, whose expertise and direction were invaluable in shaping the content and strategy.
Description
KPS Global
01/2023
Created content for KPS Global’s Cold Storage page, emphasizing key product features such as custom walk-in coolers, freezers, and insulated panel systems. The page highlights the versatility of solutions across various industries, including food processing, healthcare, and refrigerated warehouses. Optimized for SEO, it drives organic traffic, enhances lead generation, and strengthens KPS Global’s position as a leader in the cold storage industry.