Strategic Media Kit Development for MatchTime

Download File

Ultimate Racket Sports Ad Hub

This media kit was created to position MatchTime as a premier advertising platform by showcasing its unique ability to connect brands with a highly engaged, niche audience of racket sports enthusiasts. With over 400,000 active users and 180,000 unique monthly visitors, MatchTime offers advertisers unparalleled access to a well-educated, high-income demographic that is actively involved in tennis and pickleball. The goal was to clearly communicate how MatchTime’s integrated advertising options can help businesses increase brand visibility, engage a loyal customer base, and drive measurable results.

The kit was carefully designed to highlight key advertising channels that provide targeted, high-impact exposure. Targeted email campaigns—known for their high open and engagement rates—allow advertisers to deliver personalized messages directly to users. Mobile app advertising leverages MatchTime’s popular app, ensuring that brands meet their audience wherever they are. Website banner placements across high-traffic pages (with over 1.6 million monthly page views) offer consistent visibility, while social media promotions present a valuable avenue for driving engagement through product launches and special campaigns.

A major emphasis was placed on MatchTime’s extensive database of over 30,000 tennis facilities, including public parks, schools, and private clubs. Many of these facility pages achieve top rankings on Google search results, making them highly valuable real estate for advertisers. By featuring ads on these pages, brands can gain exposure to users actively searching for places to play, increasing the likelihood of conversion.

MatchTime’s unique audience engagement further strengthens its value proposition for advertisers. Users visit the platform an average of 2.9 times per week and spend between 3 to 9 minutes per session, ensuring repeated and sustained brand exposure. This high engagement, combined with MatchTime’s ability to target specific demographics, sports preferences, and geographic locations, makes it an ideal platform for advertisers seeking to maximize their ROI.

The media kit effectively communicates these advantages to potential advertisers, offering a clear, compelling case for why MatchTime is a smart investment for brands aiming to reach an affluent, active community. By providing a professional, data-driven pitch, this media kit not only helps MatchTime secure new advertising partnerships but also positions the platform as a leading solution for businesses seeking meaningful connections with racket sports consumers.