AA Internship PMAX & Demand Gen Project

During my internship at American Airlines, I worked on refreshing the PMAX (Performance Max) and Demand Generation campaigns, both focused on enhancing brand identity and loyalty.

PMAX (Performance Max): In this project, I optimized PMAX campaigns used globally, showcasing inflight experiences and destination highlights to resonate with a diverse audience. The campaigns featured ad creatives in three different languages, allowing us to connect with travelers across various markets while maximizing conversions.

Demand Generation: I played a key role in revitalizing our Demand Generation campaigns aimed at promoting the AAdvantage program and its benefits. This initiative targeted U.S. loyalty program members and sought to attract new members to the AAdvantage program. The campaigns showcased the advantages of the AAdvantage credit card, generic AAdvantage messaging, and the benefits of being an AAdvantage member while flying. By highlighting these offerings, we effectively communicated the value of loyalty and strengthened brand identity to potential travelers, driving bookings.

Through this experience, I learned the importance of aligning marketing strategies with brand identity and customer loyalty. I gained insights into how effective messaging can enhance engagement and drive conversions, reinforcing my understanding of data-driven advertising strategies and the role they play in building lasting relationships with customers.