Blog Writing Experience at KPS Global
During my time at KPS Global, I created a diverse range of blog posts designed to inform and engage key stakeholders, including buyers, engineers, industry professionals, facility managers, and contractors. The blogs focused on various applications of insulated panel systems, walk-in coolers, clean rooms, and equipment enclosures. This experience helped me develop content that balanced technical depth with clear communication, ensuring that each post delivered value to its specific audience.
What I Learned
Tailoring Content for Diverse Audiences
Each blog had a specific target audience, from engineers seeking technical details to facility managers needing practical guidance on product selection. I learned how to adjust my writing style, depth of information, and tone to cater to these distinct groups, ensuring that the content was relevant and easy to understand for everyone involved in the decision-making process.
Explaining Technical Concepts Clearly
Many blogs, such as those on insulated metal panels, clean rooms, and thermal bridging, required simplifying complex technical concepts for non-technical readers while retaining essential details for industry professionals. This taught me how to present highly technical information in a way that was both clear and accurate, making it accessible to a broader audience.
Addressing Real-World Problems
Posts like “Steps to Take After a Disaster to Evaluate Damage to Walk-In Coolers or Freezers” and “Pump House Enclosure Construction Considerations” focused on real-world issues faced by facility managers and contractors. Writing these posts helped me understand how to craft content that offers actionable solutions to common challenges, reinforcing KPS Global’s value as a reliable partner in the industry.
Creating Engaging and Informative Content
Some blogs, such as “Chilling Scenes of Walk-In Coolers and Freezers in Horror Movies”, required a creative approach to keep readers engaged while subtly promoting KPS Global’s expertise. This taught me how to blend entertainment with information to capture attention while delivering key messages.
SEO and Audience Engagement
I developed skills in SEO by optimizing the blogs with strategic keywords, meta descriptions, and headers to improve their visibility in search engines. This approach not only boosted online traffic but also ensured that the content reached the right audiences, including buyers and industry professionals researching solutions.
List of Published Blogs
Here are the blog posts I authored during my time at KPS Global:
- Steps to Take After a Disaster to Evaluate Damage to Walk-In Coolers or Freezers
- Comparing Insulated Metal Panels: A Comprehensive Guide
- How to Choose Doors for Equipment Enclosures
- Chilling Scenes of Walk-In Coolers and Freezers in Horror Movies
- The Difference Between Outdoor and Indoor Walk-In Coolers
- Clean Rooms: Essential Considerations
- Pump House Enclosure Construction Considerations
- Understanding Thermal Bridging and Thermal Breaks
- Roof Options for Outdoor Walk-Ins and Equipment Enclosures
- E-commerce and Its Impact on Cold Storage
Acknowledgment
I would like to thank Ashleigh Martin and Alexis Dawson for their invaluable support and guidance throughout the content development process. Their expertise helped me refine my writing and produce content that effectively catered to KPS Global’s diverse audience.
Description
KPS Global
06/2022-04/2024
Developed a variety of content for KPS Global, gaining valuable experience in crafting clear, engaging messages for diverse audiences. This work taught me the importance of adapting communication to meet different needs and presenting complex information in a way that is accessible to all.