TCU Foundations of Selling Consulting

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In a team-based project for our Foundations of Selling class, we had the privilege of consulting with Mejeticks, a leading IT consulting firm, and presenting our findings directly to the CEO, Rob Devita. Our mission was to identify strategies that would help Mejeticks attract high-quality students from top-tier universities and adapt their internal practices to appeal to this competitive demographic.

We began by conducting in-depth research and interviews with key stakeholders at Mejeticks, including the CEO, Head of Sales, and a Senior Business Development Manager. This gave us a comprehensive understanding of the firm’s strengths and areas needing improvement. We identified critical factors that influence students’ decision-making, including Mejeticks’ company culture, team dynamics, and industry appeal, as well as challenges like limited brand awareness, lower-than-expected compensation packages, and a lack of structured career progression opportunities.

Based on our findings, we proposed actionable solutions such as restructuring the sales organization to define clear career progression paths, reconfiguring compensation packages to align with student expectations, and implementing targeted strategies to enhance brand awareness among university talent pools. These recommendations were mapped out in a growth timeline to ensure Mejeticks could progressively and sustainably implement them.

This project not only allowed us to apply classroom knowledge in a real-world context but also showcased our ability to collaborate effectively under tight deadlines, spending over 40 hours collectively researching and developing solutions. I am grateful for the contributions of my talented teammates—Lauren Stovesand, Ridley Fann, and DJ Penske, who each brought unique perspectives and expertise to the project. Their dedication and creativity were instrumental in delivering a high-impact presentation.