Resume

I am a rising senior at Texas Christian University double majoring in Marketing and Entrepreneurship at the Neeley School of Business. I will graduate in May 2025. I am currently participating In the Neeley Premium Credentials Program to obtain specialized certifications that will allow me to bring additional knowledge and value to the work force. I am currently in the Artificial Intelligence Strategy Certification. I am involved in American Marketing Association, The National Society of Leadership and Success, Phi Kappa Sigma Fraternity, and Volunteer for the Leukemia and Lymphoma Society.

I attended the McCallie School, a top college preparatory and boarding school known for its values of honor, truth, and duty. During my time at McCallie, I was on the Headmaster’s and Faculty Recognition, along with the National Honor Society. I held leadership positions on the Chattanooga Mayor's Youth Council (2019-2021), was a Residential Advisor (2020-2021), and as Varsity Tennis Captain (2020-2021). Additionally, I was active in clubs like Habitat for Humanity, McCallie Service Business Society, and chosen as a Vestry Leader. I was awarded fean's list and faculty recognition list.

• Developed and executed a global A/B test for Dynamic Creative Optimization (DCO) price point display retargeting banners: Worked with agencies to analyze the impact of displaying prices on click-through rates (CTR), cost per view (CPV), and overall revenue, providing actionable insights for future campaigns.

• Implemented a comprehensive global DCO default strategy buildout: Collaborated with agencies to enhance retargeting efforts by categorizing consumers into five distinct groups based on destination route searches, optimizing engagement and conversion rates.

• Led a global Performance Max and Demand Generation refresh project: Worked with agencies to update over 130 creative assets, including pictures, videos, and copy, to prevent creative fatigue and boost plane ticket purchases and destination awareness. Collaborated effectively with multiple agencies and internal teams, ensuring seamless execution on both domestic and international scales.

• Developed SEO-optimized content for website landing pages, brochures, social media videos, and blog articles to draw in new consumer acquisition
• Facilitated customer satisfaction surveys to track, organize, and report data, helping us gauge our performance on specific projects and identify problem areas
• Researched and analyzed competitors' products, sales literature, and pricing to understand their go-to-market approach

• Advised on name rebranding for gen-x demographics, creating media kits, logos, graphic design, and SEO content to drive new brand awareness and new customer acquisition channels
• Performed market research on competitors to analyze pricing, services offered, and overall market reach. Converted this analysis and findings into a graphic presentation and presented it to management

• Consistently provided professional, friendly, and helpful customer support, consistently surpassing customer expectations
• Leveraged sales opportunities to enrich customers' overall purchasing experiences, adeptly addressing any challenges encountered along the way
• Offered expert knowledge of products to help customers engage in new and additional products that would benefit their game and increase sales dollars per order

• Produced a Digital Marketing Report using InDesign, highlighting website metrics, third-party analytics, and customer demographics to boost advertising revenue
• Crafted high-performing HTML-based marketing emails, consistently driving a strong click-through rate and increasing affiliate retail revenue
• Contributed to a new product launch by conducting competitor research, consolidating survey data, and creating product sheets with Adobe Illustrator and Photoshop

• Enhanced the company website's SaaS demo, adding sample datasets and direct live customer support for a more user-friendly experience
• Orchestrated the creation of comprehensive product roadmaps utilizing Mindjet, delineating the implementation journey for new user functionalities across SaaS software and mobile applications